Key Facts

Scale & Reach
- Over 2,000 wineries across more than 60 official wine regions.
- Australia is among the top 10 wine-producing countries in the world.
Exports & Markets
- Wine is one of Australia’s most valuable agricultural exports.
- Major export markets include the UK, US, Canada, China, and Southeast Asia.
- Annual exports are worth billions of dollars, with a growing focus on premium tiers.
Grape Varieties
- Shiraz is the flagship variety and the most planted grape.
- Other key reds: Cabernet Sauvignon, Merlot, Pinot Noir, Grenache.
- Leading whites: Chardonnay, Sauvignon Blanc, Riesling, Semillon.
Regional Diversity
- Warm-climate regions like the Barossa Valley and McLaren Vale are famous for rich Shiraz.
- Cool-climate areas such as Adelaide Hills, Margaret River, and Tasmania excel in Chardonnay, Pinot Noir, and sparkling wines.
- Clare and Eden Valleys are world-renowned for Riesling.
Industry Trends & Challenges
- Climate change is driving adaptation in vineyard practices and site selection.
- A shift toward premium wines and stronger emphasis on regional identity.
- Growth in sustainable and organic practices.
- Rising competition from other wine-producing countries and changing consumer preferences.

Production & Grape Crush

2023–24 wine production reached 1.04 billion litres, a solid 8% increase from the 2022–23 period, though still the second-lowest since 2006–07 and about 16% below the 10-year average of ~1.24 billion litres. Notably, white wine production (51%) surpassed red wine production (49%) for the first time since 2011–12.
In 2024, the total winegrape crush was approximately 1.43 million tonnes, with Chardonnay (23%) and Shiraz(21%) being the top two varieties by volume.

For the 12 months ended December 2024, Australian wine exports surged to 649 million litres and AUD 2.55 billion, marking a 34% increase in value and a 7% increase in volume compared to the previous year.
This export growth was largely driven by the removal of Chinese tariffs in March 2024. From April to December, exports to mainland China alone reached 83 million litres valued at AUD 902 million, boosting the average export price to AUD 3.93 per litre FOB, the highest since late 2020.
However, exports to the rest of the world declined—by 13% in value to AUD 1.64 billion, and by 7% in volumeto 565 million litres.

In the 12 months to June 2025, exports again rose: 13% in value to AUD 2.48 billion and 3% in volume to 639 million litres. The average export value also climbed 10% to AUD 3.88 per litre.
- Packaged wine exports grew 16% in value (AUD 1.99 billion) and 6% in volume (213 million litres), with an average of AUD 9.36 per litre.
- Red wine led in performance, rising 19% in value (AUD 1.84 billion) and 9% in volume (360 million litres), with top exported varieties being Shiraz (+11%), Cabernet Sauvignon (+8%), Merlot, Pinot Noir, and Petit Verdot.
- White wine exports slipped slightly: down 1% in value (AUD 594 million) and 4% in volume (262 million litres), though average value per litre edged up 3%.

The wine sector contributes roughly AUD 51.3 billion annually to the Australian economy and supports over 200,000 jobs.
Wine tourism remains a bright spot, generating AUD 34.1 billion in 2024 from 7.5 million winery visits